2022 was a year of technological takeovers in the retail industry and these trends won’t slow down any time soon! Technology and omnichannel retail trends are only expected to rise as this year ends and a new one begins.
2023 Trends in the Retail Industry
The retail industry trends coming your way in 2023 will keep pushing technology forward and involve more personalized customer experiences.
Though 2022 brought advancements in customized in store customer experiences, personalizing retail spaces will be a focus in 2023 as well. This may include unique marketing strategies or selling products that seem to speak directly to customers. Whatever the strategy may be, more personalization is on the horizon.
AR and VR
Experiential shopping will be a major retail industry trend. The “Metaverse” is more than just some futuristic phrase–it is a part of our present. With clothing retailers utilizing virtual changing rooms and immersive experiences happening within more stores as well as online, AR and VR will soar to new heights in 2023.
It’s important to remember that even brick-and-mortar stores can use eCommerce to their advantage in so many ways. This is a trend that is here to stay for the long haul. Embracing it as an additional way to attract customers can help your store thrive.
The world now moves at warp speed. Over half of active retail businesses offer some sort of same-day delivery because waiting is not an option in this day and age. Same-day delivery will continue to be a leading retail industry trend in 2023.
With an increased reliance on technology comes an increase in cyberattacks. This can happen to a retailer’s eCommerce store, social media platform, or to the software being used in-store for checkout. The safer customers feel about their shopping experience, the more often they will return to purchase products. In 2023, safety will be a priority in the retail realm, with fraud protection and trusted hosting providers becoming more important than ever.